YouTube marketing

What is YouTube marketing?

YouTube marketing is the process of promoting your brand, product or service on YouTube. Primarily, there are three ways marketers use YouTube:

Create original videos: YouTube is primarily a video hosting platform. Publishing high-quality videos is key to succeeding on the platform.

Partner with influencers: There’s a reason brands spent over $600 million on YouTube influencer marketing in 2021. The platform is an excellent place to work with creators and build credibility in your niche.

Run video ads: 70% of consumers say they’ve bought a product after seeing it on YouTube. Running ads on the platform can deliver high returns for your brand.

YouTube is also the world’s second largest search engine. But ranking on the platform is highly competitive.

There are more than 5 billion videos on YouTube, with 500 hours of content being uploaded every minute. Understanding how the YouTube algorithm works and optimizing your videos accordingly is key to gaining visibility.

Why is YouTube marketing important?

The latest YouTube stats all point to one truth — marketers and consumers love video. Research shows people are 2x more likely to share videos with friends and family over other content types.

And there’s no better place to leverage video content than on YouTube, where people watch over 1 billion hours of video daily.

YouTube marketing has tons of benefits for your business. Below are a few reasons investing in YouTube should be your top priority:

Reach a large audience

YouTube has an incredibly large, active user base. Publishing quality content consistently and partnering with influential creators in your niche can get you massive exposure and traffic.

Better yet, YouTube lets you tap into an international audience. The platform is available in 100+ countries in 80 different languages. With features like auto-translated captions, it’s easy to create targeted content for global audiences.

Improve search visibility

While YouTube is a big enough search engine on its own, it’s also great for boosting your visibility on Google. A significant number of Search Engine Results Pages (SERPs) now include video carousels, and more than 94% of those videos are from YouTube.

Conducting keyword research on Google and YouTube lets you choose the right topics, match search intent, and optimize your videos to rank higher on both search engines.

Increase brand awareness

YouTube is a great place for generating brand awareness. According to Google, 90% of people around the world use YouTube to explore new brands and products.

Publishing content like product reviews, how-to videos, explainers and video ads can help you spread the word about your business. Additionally, using tactics like visual branding and brand voice consistency can help your audience connect with and remember your brand.

Build trust and credibility

YouTube is the most trusted social media platform for finding and purchasing products. If you’re looking to build credibility around your brand, YouTube is a great place to start.

Drive Deals and business

YouTube marketing can appreciatively impact your nethermost line. Eighty-one of marketers say videotape has directly increased deals for their business.

With YouTube's shopping features like cards, end defences, channel stores, and tagged products, marketers can sell products internally and externally through the platform.

Generate leads

YouTube is also an effective lead-generation tool. Along with using features like supereminent form advertisements, you can partake in webinar promos and online course campers to encourage people to subscribe.

Also, you can add links to wharf runners and lead attractions in your videotape descriptions. Partake your videos on social media or websites to get further exposure.

Make redundant profit

YouTube can boost your marketing strategy, but it can also be a fresh profit sluice for your business.

Channels that meet the YouTube Partner Program's eligibility criteria can monetize their videos and make plutocrats based on the number of views and engagement. Check out our composition on YouTube monetization to learn how to earn profit on the platform.

YouTube marketing strategies and tips

YouTube marketing is competitive but largely satisfying—more than simply creating a channel and publishing videos isn't required. Brands need to strategically approach the process of planning, producing and distributing content on the platform to see palpable success.

Below are some tried-and-true stylish practices to make the utmost of YouTube marketing and drive business growth using the platform.

1. produce and ingrain your YouTube channel

The first step to YouTube marketing is setting up your brand's "home" channel on the platform. This is where you'll publish vids, produce playlists, respond to commentary, and view analytics. Follow this companion to create a YouTube channel for business.

But simply creating a channel isn't enough. It would help if you also ingrained it to establish thickness and induce brand mindfulness.

Customize these rudiments on your channel to align with your branding style companion.

Profile picture

Banner image

Channel description

Social links

Channel caravan

Custom URL

2. Define your YouTube followership

Before you start creating content, know who your videos are for.


Not all implicit guests watch your videos on YouTube, so find out who makes up your target followership on the platform.


Are they males or ladies?

What's their age range?

Where are they located?

Also, consider your cult's interests in producing engaging videos.

What kind of content is your target followership presently watching?

Which channels are they subscribed to?

Why are they on YouTube in the first place?

Use a blend of social media request exploration, analytics, and social listening to understand your cult's problems, questions, and pretensions, especially regarding online videotape consumption.

Make a followership persona to fantasize about your target followership, and keep it in mind whenever you produce a videotape for your channel.

3. Conduct a competitive analysis

Identify channels your followership is watching and learn from their sweats. This is important for spotting trends, chancing keywords and understanding followership interests. Assaying the competition also helps you set realistic pretensions and marks for videotape performance.

Check contending vids and dig deeper into your challengers' strategy. Understand what's working for them and what's not. 

What does their advertisement schedule look like?

How are they engaging with their followership?

What type of videos do they publish?

What do their thumbnails look like?

Also, find content gaps your brand or channel can fill. There may be dozens of videotape openings your challengers need to include. Please take advantage of those keywords or motifs before they catch up.

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